Freelance Senior Influencer/Creator Strategist

About the role

As a Freelance Senior Influencer/Creator Strategist at GoSpooky, you will shape influencer and creator strategies for a portfolio of high‑profile clients. You will translate business objectives into creator‑focused campaigns that drive measurable results and cultural relevance.

Key responsibilities

• Develop and own influencer and creator strategies for assigned clients, aligning business goals with the right creators, platforms, and content approaches.
• Translate client briefs into clear strategic plans, defining creator roles, campaign structures, content direction, and KPIs.
• Incorporate creator trends, cultural insights, and performance learnings to strengthen strategies and creative thinking.
• Act as a strategic advisor during campaign kick‑offs, quarterly business reviews, and strategic presentations.
• Contribute to new‑business pitches by crafting compelling influencer and creator strategies alongside the broader team.
• Brief and collaborate with the Creator Campaign team to ensure strategic intent is effectively executed.
• Identify opportunities to elevate creator impact, grow existing accounts, and innovate the influencer offering.

Required profile

• Proven experience in influencer and/or creator strategy, ideally within an agency or social‑first environment.
• Deep understanding of cultural trends, creator ecosystems, and performance metrics.
• Strong strategic thinking and ability to advise clients on campaign direction and outcomes.
• Experience contributing to new‑business development and pitch processes.

Required skills