Go-to-Market Marketeer Europe

About the role

Rituals is looking for a Go-to-Market Marketeer based in Amsterdam. The role turns global marketing strategy and quarterly priorities into actionable go-to-market plans for European markets and acts as the operational backbone of the team, coordinating handovers, toolkits, processes and cross-functional deliverables. It also connects global marketing teams with local markets so that campaigns, launches and key commercial moments become clear market opportunities with strong activation plans.

Key responsibilities

• Translate quarterly marketing priorities into go-to-market plans for European markets and support markets in turning global campaigns and launches into local activation plans.
• Coordinate and maintain the European GTM calendar and track launch milestones, timelines, dependencies and deliverables, flagging risks early.
• Create and maintain the Go-to-Market EU Miro board as the single source of truth for internal teams and local markets.
• Prepare and deliver bi-monthly marketing handovers and go-to-market toolkits, bringing together priorities, propositions, assets, timing and execution requirements, and keep them up to date.
• Act as key point of contact for operational topics between Go-to-Market and internal stakeholders and follow up on agreed actions and deliverables.
• Support campaign and business evaluations and collect performance results from local markets and internal teams.
• Improve go-to-market processes, tools and ways of working, identify gaps and inefficiencies, and use AI to simplify recurring activities and speed up planning.