Associate Brand Manager, Patient Care (Maternity Cover)

About the role

Join Stryker’s Acute Care team as an Associate Brand Manager for Patient Care, covering a maternity leave. You will manage the Patient Care bed portfolio across Europe, the Middle East and Africa, combining strategic brand planning with hands‑on execution.

Key responsibilities

• Lead the Patient Care bed brand across EMEA, shaping strategy and executing initiatives to drive growth, adoption and differentiation.
• Develop annual marketing plans and long‑term roadmaps in partnership with regional and local teams, aligned with global objectives.
• Analyse market performance, TAM, margins and pipeline to identify growth priorities and advise senior leadership.
• Create scalable marketing campaigns, tools and assets that regional teams can adapt locally.
• Partner with product managers, sales leaders and education partners to translate field insights into actionable initiatives.

Required profile

• Bachelor’s degree (MBA preferred).
• Minimum 6 years of professional experience in a B2B environment, preferably in medical devices or healthcare marketing.
• Fluency in English; additional local language is a plus.
• Experience developing marketing plans and measuring performance.

Required skills

• Proficiency with Microsoft Office, especially Excel, Word and PowerPoint.