Brand Manager EMEA - Neurovascular (Access)

About the role

Stryker is looking for a Brand Manager to own the Access neurovascular portfolio across EMEA, including catheters and guidewires. The role sets the strategy, owns the products and is accountable for performance, shaping the brand and identifying new growth areas. It is a hybrid position based in Amsterdam, with locations spanning the UK, Spain, Belgium, France and the Netherlands.

Key responsibilities

• Own the EMEA business strategy for Access, including where to play, how to win and the investment behind it.
• Understand the clinical and technical needs of physicians, from navigation to device delivery, and let that shape strategy and the portfolio.
• Build the annual marketing plan and a 3-5 year portfolio roadmap, working with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle from launch through to phase-out.
• Own branding, messaging, positioning and pricing, based on market, customer and competitive insight.
• Lead the launch pipeline so each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA customer voice into every decision.
• Build the position across the whole stroke pathway with technology and ecosystem partners.
• Turn strategy into a plan the field can run, with tools, tactics and strategic initiatives.
• Track sales, share, price, margin and brand perception, and act quickly when performance goes off track.
• Partner with physicians and stroke teams, and work with Medical Education on evidence generation and congress presence.

Required profile

• Bachelor's degree required.
• 8+ years of work experience required.
• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Commercially sharp, able to balance commercial discipline with creative thinking, with an AI-led mindset.
• Excellent presentation and interpersonal communication skills.
• Ability to manage multiple projects on time, persuade without authority and work within complex interdivisional procedures.

Required skills

• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.
• Strong analytical and problem-solving skills.

What we offer

• Netherlands pay range of EUR 71,800 - 133,400 per year.
• Possible incentive compensation such as bonus and/or commissions where applicable.
• Stryker's comprehensive benefits package.
• Hybrid work flexibility.