Director Digital Product

About the role

Rituals is looking for a Director Digital Product in Amsterdam to shape the future of its global digital experience. You will define and drive the product vision, strategy and roadmap across Rituals.com and the Rituals App, so that the digital ecosystem delivers exceptional customer experiences and measurable business value. The role leads a team of about 25 product professionals and sits within the Digital Management Team, combining strategic vision, organisational leadership and a focus on innovation, with AI playing a key part.

Key responsibilities

• Define and execute the digital product vision across Rituals.com and the Rituals App, turning customer needs and business priorities into a clear product strategy.
• Lead a team of around 25 product professionals, strengthening leadership capability, raising product maturity and building the right culture through coaching and mentoring.
• Drive an outcome-driven culture where success is measured by customer value and business results, improving digital experiences and key customer outcomes across all markets.
• Embed AI across product discovery, decision-making, experimentation and delivery to help teams move faster and make better decisions.
• Work closely with colleagues from Technology, Architecture, Data, Portfolio, Marketing and Commercial teams to align customer needs, business ambitions and technology investments.
• Establish trusted relationships with external technology and delivery partners so they act as an extension of the Rituals team.