Foodservice Commercial Culinary Activation Lead

About the role

Kraft Heinz is looking for a Foodservice Commercial Culinary Activation Lead to join its Global AFH Capabilities Team in Amsterdam. You will align the strategic agenda between the AFH culinary and commercial teams globally, ensure the chef-led model is executed consistently worldwide, and define how culinary teams support brand activations such as Heinz Selection.

Key responsibilities

• Align the strategic agenda between AFH culinary and commercial teams globally and establish consistent KPIs to measure their results
• Deploy best-in-class routines and methodologies globally, including toolkits, and track and measure success
• Build a career plan for global culinary teams and share insight into career progression opportunities and required skills
• Define the role of culinary teams in supporting brand activations in AFH, such as Heinz Selection
• Support strategy to unlock global partnerships across key AFH customers
• Represent Kraft Heinz in external audiences such as conferences and industry events

Required profile

• Strong sales experience across multiple channels, with an understanding of how to create value for commercial partners and build joint value plans
• Ability to identify and execute best-in-class ways of working across large, multi-functional global teams
• Strong communication skills to listen, understand and influence internal and external stakeholders
• Understanding of financials, budgets and P&Ls, and ability to identify and track KPIs
• Experience working with culinary teams and chefs is preferable

Required skills

• Tracking KPIs such as AFH net sales volume, gross profit and market share
• Measuring innovation as a percentage of net sales
• Developing a methodology to track the success of the chef network globally

What we offer

• A fast career track
• A competitive salary and an excellent bonus structure above market
• Reimbursement of travel expenses