Foodservice Commercial Culinary Activation Lead

About the role

Kraft Heinz is looking for a Foodservice Commercial Culinary Activation Lead to join its Global AFH Capabilities Team in Amsterdam. You will align the strategic agenda between the AFH culinary and commercial teams globally, ensure the chef-led model is executed consistently worldwide, and define how culinary teams support brand activations such as Heinz Selection.

Key responsibilities

• Align the strategic agenda between AFH culinary and commercial teams globally and establish consistent KPIs to measure their results
• Deploy best-in-class routines and methodologies globally, including toolkits, and track and measure success
• Build a career plan for global culinary teams and share insight into career progression opportunities and required skills
• Define the value culinary teams create for the innovation agenda and build a plan to drive capabilities
• Support strategy to unlock global partnerships across key AFH customers and represent Kraft Heinz at external events such as conferences and industry events
• Track KPIs such as AFH net sales volume, gross profit and market share, innovation as a percentage of net sales, and the 3-year, 10-year strategy plan

Required profile

• Strong sales experience across multiple channels and understanding of how to create value for commercial partners
• Ability to communicate with and influence key stakeholders internally and externally
• Ability to identify and execute best practices across large, multi-functional global teams
• Understanding of financials, budgets and P&Ls, and ability to identify and track KPIs
• Experience working with culinary teams and chefs preferred

What we offer

• A fast career track
• A competitive salary and an excellent bonus structure above market
• Reimbursement of travel expenses