Senior B2B Content Marketing Manager – Global

About the role

Adyen is seeking a senior leader to shape and execute its global B2B content marketing strategy. The role will drive the planning, creation and optimisation of content that supports the brand and product narratives across markets.

Key responsibilities

• Lead content planning for global brand programmes and cross‑vertical initiatives, defining an integrated calendar that aligns with business, marketing and brand goals.
• Develop and implement production and distribution strategies to maximise reach and engagement across relevant channels.
• Collaborate with country marketing managers, product marketers, designers, sales teams and agencies to produce compelling content and marketing materials.
• Manage project plans, resources, timelines and milestones, ensuring delivery of high‑quality assets on schedule.
• Oversee in‑house and external writers, maintaining brand consistency, quality and voice.
• Write and edit copy for blogs, reports, events, ad copy, landing pages and scripts.
• Brief, review and manage video content, shaping narratives and hooks for short‑form, platform‑first formats.
• Identify and develop ongoing content programmes such as series and recurring formats to build audience habit.
• Schedule, proofread, publish and optimise content for SEO, GEO and AEO, ensuring discoverability.
• Audit content performance, report on data and provide actionable insights for continuous improvement.

Required profile

• 8+ years of experience in content marketing, editorial or strategic copywriting within B2B tech, fintech or financial services.
• Strategic mindset with the ability to link content initiatives to broader marketing and commercial objectives.
• Fluency with AI tools to scale output while maintaining editorial standards.
• Proven experience in video storytelling, from narrative development to crafting strong hooks.
• Deep understanding of the B2B media ecosystem and how audiences consume content across formats.
• Exceptional editorial judgment and the ability to simplify complex technical topics.
• Audience‑centric approach, using insights to create high‑impact content.
• Strong ownership, collaboration and project‑management skills in a fast‑paced, flat environment.
• Native‑level English with excellent writing and editing abilities.