Senior Brand Manager Drinks & Brunch

About the role

Kraft Heinz is looking for a Senior Brand Manager Drinks & Brunch based in Amsterdam, reporting to the Business Leader Drinks & Brunch and part of the Brand Category team. You will lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta, building on their strong place in Dutch households. The role combines strategy with hands-on delivery, working with Category, Sales, Finance, R&D, Supply and the factory, and includes coaching a Junior Brand Manager.

Key responsibilities

• Set brand strategies and priorities, turning them into three-year and annual plans to build brand equity and drive growth.
• Turn consumer insights into creative briefs and growth opportunities.
• Lead creative and media agencies to develop and deliver campaigns, content and activations.
• Drive innovation and product renovation from concept to launch, working with R&D, Supply and the factory.
• Partner with Category and Sales on shopper activation in-store and online.
• Manage the marketing budget with Finance and R&G, prioritising investment and evaluating results.
• Coach a Junior Brand Manager and develop their skills and confidence.

Required profile

• 6+ years of experience in FMCG brand marketing, with a track record of campaigns and innovation that build brands.
• Proven experience leading creative and media agencies.
• Commercial understanding and experience bringing cross-functional teams together.
• Clear communication and the confidence to influence senior stakeholders; a hands-on approach.
• Motivation to develop others; previous people management experience is a plus.
• A relevant master's degree and business-fluent Dutch and English.

What we offer

• A fast career track.
• A competitive salary and an excellent bonus structure above market.