Social Media Intern - Mind Oasis

About the role

Mind Oasis by Rituals is a fast-growing, omni-channel wellbeing brand within the Rituals Cosmetics Group, offering science-backed experiences in Rituals stores, the Mind Oasis App, the Intelligent Wellbeing Mat and a B2B wellbeing offering. As a Social Media Intern, you will help bring the Mind Oasis brand to life online and inspire people to slow down and take a moment for themselves. The internship lasts 5 to 6 months and you will work closely with the Social Media Team and the wider Marketing team.

Key responsibilities

• Create engaging Reels, Stories and social posts across the different Mind Oasis areas, with copy that makes deep rest feel within reach.
• Support content shoots at the Amsterdam location and other boutiques, capturing guest experiences, testimonials and video reviews.
• Build and maintain the weekly and monthly content calendar, aligned with campaigns, product launches and new location openings.
• Engage with the community by responding to comments, messages and mentions warmly and professionally, and share relevant guest content.
• Create social content that raises awareness and interest in the Mind Oasis App and Mind Oasis At Home.
• Keep up with trends on Instagram, TikTok and LinkedIn, especially in wellbeing, sleep and recovery, and turn them into fresh content ideas.
• Track social performance (reach, engagement, follower growth, traffic) and support monthly reporting.
• Support influencer and creator visits, giveaways, campaigns and events across European locations.