Territory Sales Manager – Netherlands

About the role

X-LAB, the performance bicycle brand of XDS, is seeking a Territory Sales Manager to expand its presence across the Netherlands. This field‑based role focuses on opening new dealer accounts and placing X‑LAB bikes on shop floors, acting as the brand’s on‑ground representative.

Key responsibilities

• Build X‑LAB’s presence by regularly visiting independent bicycle dealers.
• Prospect for and open new dealer accounts through outreach, referrals, industry relationships and in‑person cold visits.
• Manage the sales process from the initial conversation through account setup and first order.
• Develop and maintain productive relationships with new and existing dealers.
• Report activity and maintain records in the company CRM.
• Travel up to four days per week to meet dealers across the territory.

Required profile

• 5+ years of relationship‑based sales experience, preferably selling to small and midsize businesses.
• Comfortable with frequent travel and face‑to‑face prospecting.
• Strong territory planning, organization and follow‑up skills.
• Interest in cycling, sporting goods or performance products; bicycle‑industry experience is a plus.
• Ability to work independently and represent the brand on the ground.

Required skills

• Relationship‑based sales
• Territory planning and organization
• CRM usage
• In‑person prospecting and negotiation