Marketing Manager – Benelux (Logitech for Business)

About the role

Logitech is looking for a creative, data-driven and results-oriented Marketing Manager for the Benelux to lead full-funnel demand generation and execute the marketing strategy for Logitech for Business across the Netherlands, Belgium and Luxembourg. The role builds and optimises B2B lead generation campaigns that drive pipeline growth and brand awareness through channel partners and direct enterprise, public sector and SMB engagement, backed by measurement, KPIs and multi-touch attribution.

Key responsibilities

• Develop, execute and scale a Benelux full-funnel B2B demand generation plan aligned with regional and global revenue goals.
• Own local field marketing and multi-channel lead generation campaigns across top, middle and bottom-of-funnel initiatives.
• Act as the primary marketing contact for Benelux sales leadership, setting shared KPIs, pipeline forecasts and lead targets.
• Support joint marketing with distributors, resellers and channel partners, including co-marketing campaigns, events and digital lead gen, and manage MDF allocation with a focus on ROMI and lead quality.
• Design and launch integrated demand generation programs (paid digital, content syndication, webinars, field events, ABM) for enterprise and SMB accounts, and localise global campaigns.
• Track and report KPIs such as MQLs, SQLs, pipeline value, CAC and ROI, using attribution models and CRM and marketing automation data.
• Collaborate with regional and global field marketing, product marketing, demand generation and channel marketing teams, and share local market insights.

Required profile

• At least 5 years' experience in B2B marketing, with a proven track record in full-funnel demand generation, lead generation and field marketing.
• Experience supporting partner marketing or channel-driven business models is a strong advantage; a background in technology, IT or B2B solutions preferred.
• Native or fluent Dutch required; business-level English required. French and German are an advantage.
• Willingness to travel occasionally within the Benelux and Europe (up to about 20%).

Required skills

• Hands-on experience with marketing automation and CRM systems such as Marketo, Salesforce and Knak.
• Proficiency in business intelligence and reporting platforms such as Tableau.
• Deep knowledge of campaign KPIs, multi-touch attribution and pipeline contribution analysis.