Marketing Manager – Vertical Packaging

About the role

GEA, a global leader in systems and components for the food, beverage and pharmaceutical industries, is looking for a Marketing Manager for its Vertical Packaging portfolio within the Food Processing & Packaging business unit. Reporting to the Head of Marketing, FPP, the role drives demand generation, strengthens market positioning and supports pipeline and order intake, working in a matrix organization with Sales, Product Management and Site Management.

Key responsibilities

• Translate the business unit marketing strategy into marketing plans and execution for the Vertical Packaging portfolio.
• Develop the global marketing strategy and activity plan, defining priority markets, segments and target audiences with Sales and Product Management.
• Drive demand and pipeline creation through targeted campaigns, digital activation, events and product launches.
• Strengthen portfolio positioning and value propositions, and lead product launches and growth initiatives.
• Partner with Sales on customer engagement and enablement, and identify new growth opportunities from customer, market and competitor insights.
• Manage and optimize the marketing budget within the BU framework, prioritizing investments for the highest commercial growth opportunities.
• Lead key strategic trade fairs end-to-end, including planning, project management, execution and post-event reporting.
• Track marketing performance and its contribution to qualified pipeline.

Required profile

• Bachelor's or Master's degree in Marketing, Business or a related field.
• 8+ years of experience in a B2B marketing role, preferably in an international industrial or technology environment.
• Experience in complex international matrix organizations.
• Fluency in English.
• Experience with large-scale international trade fairs and event marketing is a strong plus.

Required skills

• Modern B2B marketing, including demand generation, content marketing and marketing technologies.
• Product marketing: portfolio positioning, go-to-market strategy and product launch management.
• Data-driven approach to measuring marketing performance and campaign effectiveness.
• Stakeholder management and influencing across Sales, Product Management and Business Leadership.

What we offer

• A high-impact global marketing role with direct influence on business growth.
• An international, dynamic work environment with strong development opportunities.
• Competitive compensation and benefits.