Product Marketing Manager - GroundIQ

About the role

GroundIQ, part of Fugro, combines ground imaging with geotechnical data to help engineers make faster, smarter decisions about the subsurface. It is looking for a Product Marketing Manager to drive the commercial success of GroundIQ, turning complex technical capabilities into value propositions, go-to-market strategies and marketing initiatives.

Key responsibilities

• Gather market insights, customer feedback and competitive intelligence to guide product innovation, investments and positioning
• Develop go-to-market strategies, product launches and commercial plans
• Define positioning, messaging, value propositions and pricing strategies
• Conduct market research and turn insights into requirements for Product Managers and development teams
• Create sales enablement materials, marketing campaigns and content to support lead generation
• Translate technical product capabilities into clear commercial messaging for global markets
• Analyse marketing performance and optimise initiatives so Sales and Marketing have the right tools and assets

Required profile

• 5+ years of experience managing product marketing across the product lifecycle, including positioning, pricing and go-to-market planning, ideally in a technical or technology-driven environment
• Proven experience in market research, customer analysis and competitive intelligence
• Track record of impactful marketing campaigns and engaging content across channels
• Understanding of sales processes and commercial strategy, aligned with revenue goals

Required skills

• Digital marketing: social media, email marketing, SEO, PPC and performance analytics
• CRM systems and marketing automation tools

What we offer

• A competitive salary and 29 holidays per year (full-time), with the option to buy 12 extra days
• Extensive career and training opportunities, national and international
• Flexible working hours and the option to work from home
• Commuting allowance, modern pension scheme and collective health insurance
• Corporate fitness plan, coaching options through the Employee Assistance Program and an inclusive working environment