Retail Assistant Store Manager

About the role

As a Retail Assistant Store Manager you will work closely with the Store Manager to drive sales, meet KPI targets and ensure a high‑standard customer experience in a dynamic PUMA store environment. You will support day‑to‑day operations, staff development and loss‑prevention initiatives while embodying the brand’s values.

Key responsibilities

• Assist the Store Manager in achieving sales, profitability and KPI goals through effective planning and cost control.
• Deliver first‑class service and maintain consistently high customer satisfaction.
• Execute sales transactions, exchanges, refunds and promotional discounts in line with company policies.
• Support recruitment, training, performance evaluations and succession planning for the store team.
• Analyse customer trends and competitive information to inform business decisions.
• Manage inventory, loss‑prevention measures and shrink targets.
• Coordinate marketing initiatives and events within budget and brand guidelines.
• Be open to development opportunities at other store locations.

Required profile

• 2‑3 years of leadership experience in a customer‑oriented retail environment, preferably clothing or shoes.
• Passion for the PUMA brand and strong commercial awareness.
• Reliable, friendly and customer‑focused attitude.
• Ability to recruit, motivate and train employees.
• Excellent communication, presentation and organizational skills.

Required skills

• Microsoft Outlook
• Microsoft Excel
• Microsoft PowerPoint