Senior Manager, Global Ecommerce Market Capabilities Activation

About the role

The Global eCommerce Capabilities Organization (GECO) develops industry-leading eCommerce capabilities to improve the path-to-purchase and consumer engagement. This Senior Manager is a strategic leader who identifies impactful initiatives, refines execution guidance and recommends how each market should act. The role suits a self-starter eager to advance omnichannel execution globally.

Key responsibilities

• Help GECO achieve its key initiatives: understanding the future shopper, identifying capabilities needed for KHC optimization, and creating measurement methods and educational materials for markets.
• Define and lead the strategy for new capabilities, including how to measure effectiveness, value to partners, future metrics and best practices.
• Lead cross-functional teams to integrate capabilities such as paid and organic share of search, keyword strategy and ratings and reviews into global markets.
• Set the path for GECO to understand the impact of capability optimization and partner with Market Activations on feasibility across markets.
• Create a global approach to working with vendors and agency partners.
• Drive research on the shopper's path-to-purchase with internal and external partners to inform action plans.

Required profile

• Advanced experience in eCommerce functions such as digital shelf, shopper insights, marketing analytics, sales, shopper marketing or a related field; consumer packaged goods experience is a plus.
• Leadership skills, including communicating with partners at all levels, setting goals and sharing results; executive leadership experience is a plus.
• Ability to work with multiple third-party vendors and agencies, and to recommend next steps from findings.
• Strong communication, project management and collaboration skills, and ability to work in a slightly ambiguous environment.

Required skills

• Data analytics and comfort with diverse, often disparate datasets and insights.
• Project management and collaboration.

What we offer

• A hybrid model: 3 days in the Amsterdam office, 2 days from home, plus 20 days per year to work from anywhere.
• Competitive salary and an above-market bonus structure.
• Commuting and hybrid work allowances, bicycle and gym discount plan, employee assistance program and supplemental health insurance.
• Discounts with KraftHeinz partners on fashion, electronics, travel and more.