Sr. HubSpot Product Owner / Specialist

About the role

Randstad is looking for a Senior HubSpot Product Owner / Specialist to define and scale the global platform strategy, enterprise architecture and multi-market MarTech operations across operating entities. The role drives multi-year product roadmaps, platform governance and GDPR compliance while leading cross-functional delivery engines and global technical teams. It is a global platform strategy, architecture and technical product ownership role, not a content creation, campaign operations or copywriting role.

Key responsibilities

• Own the multi-year technical roadmap, strategic evolution, platform ROI and multi-million euro MarTech budget planning across global operating entities.
• Standardize global data structures and MarTech models across diverse international markets and business functions.
• Direct and coach a global team of Product Owners, technical leads and agency partners to deliver volume marketing mechanics and build organizational capability.
• Establish platform security, GDPR compliance, database hygiene and integration patterns between HubSpot and adjacent tech stacks.
• Partner with global and local Marketing, Sales, IT, Legal and Operations teams to measure platform adoption, operational efficiency and multi-touch attribution.

Required profile

• 10+ years in digital product management or MarTech platform ownership, including at least 3+ years in senior leadership or managing direct reports.
• Demonstrated success setting up GDPR compliance, platform security and enterprise MarTech governance in complex matrix organizations.
• Strong executive presence, able to steer multi-million euro portfolios and explain technical feasibility to global C-suite stakeholders.
• Bachelor's degree and fluent written and spoken English.

Required skills

• Expert knowledge of all HubSpot Hubs (CMS, Marketing, Sales, etc.), custom objects, data modeling and enterprise CRM architecture.
• APIs, MCP and integration workflows.

The position is full-time, with a primary location in the Netherlands (hybrid) or central Europe (remote). Interested candidates can contact the recruitment business partner for the full job specification.