Instagram Channel Manager

About the role

Creative Fabrica is building a new generation of AI products and wants Instagram to become a leading channel for reaching creators, showcasing AI possibilities and building a recognizable presence.

Key responsibilities

• Own the channel – grow views, reach, engagement, audience and evolve the content strategy.
• Publish across every Instagram format – Reels, feed posts, carousels, Stories and emerging formats.
• Develop original concepts around AI, creativity, technology and internet culture with strong hooks.
• Identify emerging trends early and quickly turn them into content.
• Make products visual – demonstrate what can be created with AI in surprising ways.
• Build recurring series that give people a reason to follow and return.
• Direct the creative team – brief video editors, motion designers, graphic designers and educational producers.
• Experiment at high velocity – maintain a consistent publishing pace and test concepts, hooks, visual styles and captions.
• Learn from data – monitor views, reach, watch time, shares, saves and follows and iterate on winning posts.
• Engage with the community – respond to comments, collaborate with creators and study top accounts.

Required profile

• 2+ years of professional Instagram or social‑channel experience with demonstrable organic reach.
• Deep knowledge of Instagram and Reels, understanding of discovery and distribution mechanisms.
• Strong short‑form storytelling, hook creation, pacing and visual judgment.
• Independent creative drive – constantly generating ideas without waiting for briefs.
• Production and briefing skills; basic editing using tools such as CapCut, Canva or Adobe Creative Cloud.
• High‑output, data‑informed mindset; comfortable publishing frequently and using Instagram Insights.
• Curiosity about AI and excellent written and spoken English.

Required skills

• CapCut
• Canva
• Adobe Creative Cloud
• Instagram (including Reels) platform knowledge

What we offer

• Warm fresh lunch on office days.
• 30 work‑from‑anywhere days per year.
• 24 days paid vacation plus public holidays.
• Travel allowance (NS card) for commutes over 10 km.
• Company pension plan.
• Company events and overseas trips.