Director, Creative Excellence

About the role

The Director, Creative Excellence sets the direction, standards and practices that help Philips Personal Health deliver distinctive, consumer‑relevant and commercially effective creative at scale.

Key responsibilities

• Define, embed and evolve global creative standards, providing practical guidance for high‑quality work across Business Units and Regions.
• Inspire stronger creative expression, develop tools and experiences that support idea development, production and adaptation.
• Partner with Business Units, Regions and Media teams to measure creative performance and turn insights into learning.
• Lead review practices, champion AI‑enabled tools, and ensure creative work aligns with Philips Masterbrand guidelines.

Required profile

• Proven track record of breakthrough creative work that builds brands and delivers commercial impact.
• Significant senior creative, brand or integrated communications leadership experience in a complex, international organisation.
• Strong stakeholder‑management and influencing skills with ability to align senior leaders, agencies and specialist partners.
• Commercial judgement and collaborative, action‑oriented leadership style.

Required skills

• Deep understanding of modern creative development, production and adaptation processes.
• Experience leveraging AI and emerging tools to improve creative quality, speed and scale.