Sales Development Representative - Hospitality Tech (Native Dutch)

About the role

A growing hospitality technology company serving local and independent hotels in the Netherlands is looking for an experienced Sales Development Representative (SDR) with native Dutch fluency. The role is remote and full-time, and focuses on using an existing network of hotel owners and decision-makers to generate qualified sales opportunities. Candidates with only restaurant technology experience do not qualify.

Key responsibilities

• Identify, prospect and engage local and independent hotels across the Netherlands
• Leverage an existing network of hotel owners, general managers and hospitality decision-makers to generate qualified opportunities
• Run outbound campaigns by cold calling, email, LinkedIn and relationship-based prospecting
• Build and maintain a steady pipeline of qualified hotel prospects
• Hold initial discovery calls to understand technology needs, operational challenges and buying priorities
• Explain the value of hospitality SaaS solutions and schedule meetings and product demos for the sales team
• Maintain prospect data and pipeline updates in CRM systems
• Work with the wider sales team to meet lead-generation and meeting-booking targets

Required profile

• Native Dutch speaker with excellent written and verbal communication (mandatory)
• Proven experience in hotel technology (PMS, RMS, booking engines, channel managers or similar SaaS); restaurant tech does not qualify
• Existing network or active pipeline of local and independent hotels in the Netherlands (mandatory)
• Knowledge of the Dutch hospitality market and independent hotel sector
• Experience in B2B outbound sales, lead generation, prospecting or business development
• Established relationships with hotel owners, general managers and key decision-makers
• Ability to generate qualified leads, book meetings and build sales pipelines
• Strong communication, relationship-building and negotiation skills
• Professional English is a plus

Required skills

• Familiarity with CRM tools such as HubSpot, Salesforce or Pipedrive
• Outbound sales and lead generation

What we offer

• Opportunity to work with an innovative hospitality technology company serving the Dutch market
• Long-term career growth within a growing SaaS business
• Performance-driven sales environment with clear targets and recognition opportunities
• Direct work with a dedicated team focused on modernising hotel operations