Social Data Analyst

About the role

As a Social Data Analyst at DEPT®, you will turn social media data into actionable insights that guide creative and strategic decisions. Working closely with strategists, creatives and community managers, you will help clients understand what drives results and why. The role focuses on improving paid and organic social performance across multiple platforms.

Key responsibilities

• Analyse paid and organic social performance across multiple clients and platforms.
• Translate complex datasets into clear, actionable recommendations.
• Build and maintain reporting dashboards and performance frameworks.
• Conduct social audits and competitive analyses to support new‑business pitches.
• Identify audience, platform and content trends to strengthen client strategies.
• Partner with strategists and creatives to optimise content based on performance insights.
• Define and monitor KPIs that matter for each client.
• Support quarterly business reviews and client presentations with data‑driven storytelling.

Required profile

• 2–5 years of experience in social analytics, digital analytics or performance marketing.
• Strong understanding of social media platforms and their metrics (Meta, TikTok, LinkedIn, YouTube, Pinterest, etc.).
• Experience with reporting tools such as Looker Studio, Power BI or Tableau.
• Comfortable working with platform analytics and social listening tools like Brandwatch and Emplifi.
• Excellent communication skills, able to explain data to both specialists and non‑specialists.
• Full working proficiency in Dutch and English.

Required skills

• Looker Studio
• Power BI
• Tableau
• Brandwatch
• Emplifi

What we offer

• Hybrid working policy (2‑3 days in the Amsterdam office) and the option to work abroad for up to 13 weeks a year.
• 24 vacation days per year plus the possibility to purchase additional days.
• Learning and development programs through DEPT®/YOU.
• Health and wellness benefits, including gym discounts and healthy lunches.
• Discounts on lease bikes and an NS Business Card for commuting.
• Recognition as a Certified B Corp® and Great Place To Work.